As we return from Directions North America 2025 one word is on our minds: momentum.
Microsoft is accelerating innovation across the Dynamics 365 Business Central ecosystem and investing in AI-powered operations, partner-led growth, and mid-market scale. For Reach, that momentum is real. From customer wins in complex service and subscription-based businesses to new partnerships and product innovations, Directions NA 2025 affirmed what we already knew: Business Central is built for where the market is going, and Reach is ready to lead.
Singhammer & Reach: A New Standard for Subscription Management in Business Central
One of the standout stories from this year’s conference was the formal rollout of Singhammer’s subscription and contract management solution into the generally available version of Dynamics 365 Business Central.
Previously a specialized ISV solution, this functionality is now licensed by Microsoft and was adopted as part of the standard product offering. Reach is proud to be a go-to services partner for organizations looking to implement, optimize, and scale this new capability.
Our role doesn’t stop at deployment – we back it up with deep expertise in:
- Subscription lifecycle management
- Revenue recognition compliance (ASC 606 / IFRS 15)
- Multi-entity and project-based service models
Reach enables customers to confidently shift toward future-proof, recurring revenue business models. Whether you’re running a professional services firm, SaaS company, or diversified services business, we help you unlock the full potential of Business Central’s native capabilities with scalable configurations and AI-powered insight built in.
Business Central Moves Further into the Upper Mid-Market
Microsoft’s strategy is clear: Business Central isn’t just for small businesses anymore.
This year’s announcements reinforced Microsoft’s commitment to serving larger, more complex organizations through investments that include:
- New AI agents: The Sales Order Agent (public preview) and Payables Agent (private preview) are already reducing manual effort and accelerating workflows with full Copilot Studio extensibility coming soon.
- Open-sourced Power BI apps and models: With semantic models and apps for finance, inventory, sustainability, and manufacturing becoming freely available, reporting will become faster, more customizable, and easier to roll out.
- Support for large deals and complex compliance: Microsoft is providing up to $100M in funding for high-potential opportunities, as well as dual revenue recognition capabilities for companies navigating multi-GAAP and multi-entity reporting requirements.
- Talent investment: The BC Talent Program has resulted in 600 new hires, 41% of whom are women, and is creating real capacity across the partner channel.
For Reach, these moves validate the work we’re already doing. Our recent wins with multi-subsidiary, multi-currency, and service-driven organizations confirm that Business Central is ready for growth-stage companies, and so are we.
AI-Powered Business Applications: More Than a Buzzword
AI was everywhere at Directions NA 2025, but not just as a vision. It’s live, embedded, and delivering value in:
- Forecasting and cash flow management
- Quote-to-cash acceleration
- Customer engagement personalization
- Proactive service delivery
And what’s coming next is even more exciting: Copilot Studio will enable partners and customers to design custom AI agents that align to their industry, roles, and business models.
As an AI-first partner, we are already helping customers build toward the future by:
- Cleaning and structuring data for Copilot enablement
- Embedding predictive insights into sales and finance processes
- Exploring agent-based automation in subscription and project-based workflows
Looking Ahead: A Clear Roadmap for Growth
For customers, Directions NA 2025 sent a strong message: the tools for intelligent, efficient, and scalable business are here and they’re evolving fast.
For partners like Reach, it reinforced the value of focused IP, proven delivery, and a deep understanding of the business models of tomorrow.
Key takeaways we’re carrying forward:
- Business Central is the ERP of choice for subscription-driven, mid-market companies
- AI is not a feature, it’s a foundation
- Reach is your partner for unlocking Microsoft’s roadmap today
Let’s Build What’s Next Together
Thank you to our partners and Microsoft peers who joined us in Las Vegas for Directions NA 2025. Whether you visited our booth, joined a session, or connected with us over dinner, we’re grateful for your partnership and excited for what comes next.
We’ll see you this May at DynamicsCon in Chicago, and back at Directions NA 2026 in Orlando next year.
Ready to evolve your business model, modernize your ERP, or activate AI in Business Central? Let’s talk.
